a premium swimwear range designed for boys and men will launch to australian retailers at life instyle in melbourne next week.
tom & teddy was created by michelle l’huillier and jelle de jong to fill the gap in the market for a wider choice of swimwear for males. the collection is aimed at customers looking for alternatives to branded street and surf-oriented swimwear.
pieces feature vibrant and colourful designs and sizes for boys aged 12 months and above to size xxl for men.
“our designs will appeal to men who feel they have grown out of their boardies but are looking for something fun and different,” says l’huillier.
swim shorts are made from quick drying microfibre, are salt water and chlorine resistant, uv protected and double stitched for durability.
the label can be purchased online at www.tomandteddy.com and is also available at singapore retailer ocean paradise. selected australian retailers will stock the brand after it exhibits at life instyle.
“we’ve really tried to capture the spirit of the great australian outdoors and were inspired by our memories of living in sydney and travelling across australia,” adds l’huillier.
