With Mother’s Day just around the corner, Personalised Favours founder, Melissa Wilkinson, shares her tips for boosting your sales—from one small business to another.
Promote early and often
Start your Mother’s Day marketing early and keep the reminders coming. People will leave it to the last minute, but planting the seed early helps capture both the planners and the panickers.
Celebrate all motherly figures
It is not just about mums—think grandma, aunty, step-mum, even a beloved neighbour. Widen your offering to include gifts for all the incredible women who play a nurturing role.
Create price point categories
Help customers shop faster with sections like ‘gifts under $25’ and ‘gifts under $50’. Everyone is watching their wallets right now, so this makes gift hunting easier and budget friendly.
Bundle it up
People love value, especially when it feels like a little luxury. Create gift bundles or hampers that offer perceived savings. Think candles + chocolates + a keepsake = instant winner.
Free gift with purchase
Everyone loves a little surprise. A small bonus like a candle, eye mask or even a free Mother’s Day card can go a long way in making your customer feel appreciated (and more likely to return).
Run a giveaway
Try a ‘buy to Win’ campaign where every order goes into the draw to win a Mother’s Day hamper. It’s fun, drives urgency and gets people excited to shop.
Offer gift wrapping
Convenience is key, especially for last-minute shoppers. A gift-wrapping service takes one more thing off their to-do list and can make all the difference.
Use heartfelt gift messages or quotes
Include pre-written card messages or quotes customers can personalise. Some people struggle with what to say, so make it easier with beautiful words they can borrow.
At the end of the day, Mother’s Day is all about making people feel special and if we can help our customers do that with ease, heart and a touch of magic, we’re doing a great job.
Related News
