Urban Rituelle expands Scented Offerings
Bath and body care brand Urban Rituelle will launch new additions to the Scented Offerings collection at the Melbourne Reed Gift Fair this August after the success of the initial series last year.
First released as a candle range in August 2012, Scented Offerings now includes reed diffusers and cocoa butter soaps.
“The decision to introduce these two particular items to the product mix was very deliberate,” says Leanne Haining, Urban Rituelle co-founder and creative director.
“Since the brand’s beginning almost 14 years ago, creamy cocoa butter soaps have been a core product of the Urban Rituelle collection. Ideal for both gifting and self-indulgence, they represent an affordable luxury. We’ve been able to create a truly beautiful formulation for our cocoa butter soaps; one that is creamy and nourishing and now includes certified organic cocoa butter. Extending the Scented Offerings collection to include wrapped scented soap bars was thus a natural choice.
“While we haven’t previously offered reed diffusers as part of our collection, we found that we were increasingly being asked for them by our customers. Many commented that they loved the candles and the fragrance blends we had available, but were seeking an alternative product they could use to scent their living and working spaces. These factors, coupled with our awareness of the growing trend in home fragrance led to the development of Scented Offerings fragrance diffuser sets.”
The collection is based on the philosophy of optimism and gratitude with each fragrance named after a positive sentiment such as inspire or comfort.
Packaging is designed to be eye-catching and striking on a shelf while the diffusers and candles are designed without labels and the soap is a neutral colour so that they suit any home décor.
Urban Rituelle is also increasing its HIS range of men’s skincare products with travel size versions and a face and body soap bar.
“The expansion of our men’s skincare, grooming and shaving collection HIS, was largely driven by our wholesale customer and consumer demand,” she explains. “We were constantly receiving emails and Facebook messages from men – and women – who loved the collection, but were looking for more conveniently-sized products for use when travelling or on-the-go,” Haining explains.
“Similarly, retailers communicated that it was very difficult to find good gifts for men, particularly in the skincare domain. As a result, we’re pleased to be launching our best-selling skincare essentials in all-new travel sizes. We have also created a brand-new HIS face and body soap bar for all-over cleansing.”