World’s only high-heat cookware hits Australian stores
woll’s diamond plus cookware range has proved a hit for wholesaler vgm international with retailers re-ordering due to strong initial sales after its release into stores.
the bricks and mortar retailer exclusive pans are able to tolerate up to 450 degrees celsius and can be used with metal utensils. it is also dishwasher safe and features a detachable handle system to move the pan from stove to oven.
vgm international represents woll in all australian states except western australia. it decided to bring the diamond plus range to the local market because of its highly advanced features.
“for retailers, the diamond plus range offers a premium product with superior cooking performance,” says chris peterson, national sales and marketing manager. “by selling a 100 per cent german made product, retailers are aligning themselves with selling the best quality available in the market.
“we are also committed to providing ongoing marketing support for stockists of woll. we produced an informative leaflet and signage available for in store merchandising and have supported the launch with a national pr campaign.”
woll’s most popular induction and conventional pans were chosen for the launch. vgm international plans to expand the range over the next 12 months. it will also launch another woll range saphir lite at the sydney gift fair.