Pre-sales for innovative egg separator YOLKR have broken records for its local supplier Zimba ahead of the product’s Australian release in August.
New Zealand designer Hamish Dobbie is behind the product and launched a kick-starter campaign to make his idea a reality, which is where he was spotted by the Zimba team.
The company is not only YOLKR’s Australian wholesaler but also collaborated with Dobbie on his business plan and introduced him to Fusionbrands co-founder Kraigh Stewart, who helped with final stages of production and global distribution. Dobbie and Stewart are currently working on their next project.
Stephen Loughlin, Zimba managing director and co-founder, says the YOLKR is a revolutionary product likely to be a game changer in its category.
“There really never has been any innovation in egg separating products because we all thought there was only one way to do it,” he says. “The YOLKR is a complete leap in concept. Like a lot of ground-breaking products the genius is in the simplicity, that moment where you say, ‘why didn’t I think of that’?
“All other egg separators use gravity to separate the yolk. The YOLKR achieves the same result by creating a vacuum. The result is the yolk is lifted away from the white and separated quickly and cleanly. The YOLKR is a very compact, elegant and inexpensive solution.”
Customers who have tried the product for themselves have been amazed at the product with Loughlin describing their reactions as ‘OMG’ moments.
