Amazon Australia introduces homewares starter packs
Amazon Australia is releasing three home bundles offering customers a new way to shop, after findings from a recent report showed young Aussies’ living situations have significantly changed in the past 12 months.
The Young Aussie Home of 2023 Report dives into how the young Aussie generation is living and the different ways they’re making their spaces feel like a home.
Rather than ‘making do’ with their home spaces, young Aussies are finding ways to make their spaces not only work for them and their needs, but also fit their personalities, with three in four (75 per cent) agreeing that the space they live in reflects who they are.
Young Aussies are less willing than older generations to cut back on home décor (63 per cent compared to 81 per cent) and homewares/appliances/furniture (58 per cent compared to 68 per cent).
“We know that no two customers or indeed, homes, are the same,” says Ian Bradley, head of homes, Amazon Australia.
“This is why we we’ve released the Young Aussie Home report, which found that while many young Aussies have needed to change their living situations, they are still looking to make their spaces their own.
“We are excited to introduce a new way to shop with our home bundles. These have been designed to provide practical solutions across the huge range of home products available, tailored for personality and use-case from rented share houses to multi-purpose rooms. Just because you’re renting or looking to save doesn’t mean you have to compromise.”
The home bundles include the Share House Kitchen starter pack featuring the essentials to help ensure customers never run out of forks again; the Wardrobe Expander ranging from smart hangers to shoe racks to help Aussies maximise their space; and Renter-Budget Friendly Loungeroom starter pack includes décor and homewares that don’t break the bank.
“Young Aussies’ needs when it comes to homewares have changed drastically and furniture based around traditional living ideas are less relevant for young people in compact, non-traditional living spaces,” adds behavioural expert, Mark Carter.
“Many young adults may be facing a tough time trying to get on the property ownership ladder, however, they are not letting this get in the way of living in a home they’re proud of with styling that works for them. They are resourceful and have inspiration at their fingertips in order to really maximise and enjoy their living spaces.”