Artiwood takes on distribution of US brand Apple Park
In line with the company’s eco-friendly principles, educational toys supplier Artiwood recently added American brand Apple Park to its growing range of children’s products.
Artiwood owner, John Daniels, says he had been on the lookout for many years for a good plush organic baby range to add to the eco and sustainable ranges the company already supplies to its customers.
“Many times I investigated organic plush ranges shown at international trade shows and many times I was disappointed as what was being claimed wasn’t really 100 per cent true,” he says. “I was delighted when I found Apple Park because their products are 100 per cent undiluted, un-compromised organic and sustainable.”
Apple Park designs and manufactures unique eco-friendly toys and accessories for babies and children using organic, sustainable and recycled materials.
Daniels says the brand fits in beautifully with the ethos and flavour of the company and its products complement the sustainable brands that Artiwood already supplies.
“I had recognised many years ago that lots of our customers stock baby ranges and although we had looked at many baby ranges none of these ranges ticked all the boxes the way the Apple Park ranges do. This is why we jumped at the opportunity to distribute them in Australia.
He initially discovered the brand online whilst looking for organic soft baby toys and made contact with the company at the Hong Kong International Toy Show in January.
“Apple Park had decided to exhibit at the Hong Kong Toy show as they were specifically looking for a distributor for Australia and other countries in the Asia Pacific region.”
While the main launch of the Apple Park brand in Australia will be at the Home and Giving Fair in Melbourne – where the brand will have its own custom designed stand located next to the Artiwood Educational Toys stand – it has received great feedback already.
“We have the Apple Park products featured on our wholesale website and are already receiving lots of enquiries and pre-orders so we think that these organic baby products are going to be well received in Australia,” says Daniels.
He was so impressed with the Apple Park range that Artiwood is supplying a large portion of the range from the start, with the first shipment arriving in early September 2014.
“There are also other Apple Park ranges that we will be introducing in the coming years in addition to new lines that they are developing and manufacturing. In 2015 I think we would be looking to introduce Apple Park organic baby clothing and feeding bibs from which we have seen new samples.”
Artiwood is also launching new products by Indigo Jamm (UK), New Classic Toys (Holland) and Buildex (US) at the August gift fair.