Aussie brand makes Hollywood fashion guru’s top 10
miniorganics nourishing body oil has gained massive exposure after it was named a must have by celebrity stylist rachel zoe.
the us-based zoe report has a readership of more than 250,000 per day and featured the aussie creation in the zoe beautiful natural selection top 10 eco-fabulous essentials for this spring.
ceo and founder sally simond is thrilled by the mention.
“we are absolutely thrilled that one of our favourite products sits up front of rachel zoe’s list of eco-fabulous essentials for this spring,” she says.
“whilst originally formulated for moms to be, our nourishing body oil is developing quite a following [and] continues to receive the most amazing reviews like one just recently from a celebrity mom who said it makes her feel like she has just stepped out of cleopatra’s spa. what also really makes me smile is that some of our biggest fans aren’t even moms.”
zoe’s review says the oil is “silky soft and baby-safe, this organic blend of essential oils is a must-have for any mom-to-be”.
the recognition comes as the award winning brand expands further overseas and is benefitting from a wider acceptance of organic products.
“i believe it is proof positive that truly organic brands, which for a while could only secure shelf space in… eco boutiques, are gaining the widespread recognition they deserve and now firmly belong in luxury beauty,” she adds.
“i guess you could say that certified organic brands and the beauty bar now go ‘green’ hand in ‘luxury silk’ glove as more and more consumers demand chemical free alternatives when it comes to beauty and personal care. thankfully more and more responsible retailers are also beginning to offer support to such brands.”