Care & Share Products rebrands operating structure
Inspirational gift wholesaler Care & Share Products has rebranded its mission statement, method of operation and logo to improve the business and enhance its offering to customers.
CEO Scott Edwards says the aim is to make the company a market leader in the inspirational gifts sector and to be known for practicing its ethos.
“Care and Share Products is undergoing changes in every aspect of our business,” he says.
“Our mission statement has been refined to bring products with a message of inspiration, hope and encouragement to the marketplace [and] have a reputation for living this message. The outworking of this kind of mission statement by our company is accountability with our customers, our suppliers as well as each other.
“Changes are being made in response to asking ourselves and others – how are we going and how can we do it better? This is a great challenge, but will be invaluable in the long run.”
The company’s new logo retains the heart symbol but it has been transformed to represent its product offering. Red has been made a feature colour to symbolise boldness and passion. “The new tag line ‘…the heart of gifts’ communicates that all our products come with a message of inspiration, hope and encouragement,” explains Edwards.
Care & Share Products will complete its transformation with the unveiling of a new website later this year but will demonstrate its rebrand at the Home & Giving Fair in Melbourne this August with new products from its Natural Life, Pavilion Gift and Blossom Bucket labels.
“We are expecting to distribute many great market-ready products for our retailers and their consumers. It is a great opportunity to personally reconnect with the passionate businesspeople in the gift and card sector with message – inspiration, hope and encouragement – based products.”