In a nod to the founders’ love of Sydney’s Palm Beach, a place that has shaped and defined the brand’s journey, Palm Beach Collection offers a unique selection of products including candles, diffusers and bath products designed for the Australian aesthetic and lifestyle.
Exhibiting at the recent Reed Gift Fairs Melbourne was a great experience, says national sales manager, Toby Walker.
“After two to three years away, it was just great to see all our customers again face to face,” he explains.
The fair was a great opportunity to display the brand’s new products to existing as well as new customers.
“The turnout was pretty even; we had a lot of new potential leads but there were also plenty of our loyal customers that visited our stand to check out the new merchandise.”
Palm Beach showcased its limited edition ranges, a couple of core products the brand is introducing into the range as far as fragrances as well as its latest Christmas collection, which was very popular.
“We sold a fair bit of the Christmas range already, it has been going well. Gifting is a big one for us, we really focus on that with our Christmas products and we have a lot of gift packs and boxes ready to go, perfect for easy gifting in the festive season,” says Walker.
“It has definitely been a good show for us. It’s a bit difficult to compare after being out of the loop for a couple of years, but it has been great to show customers all the new products we have available.”