Envirosax unveils Rosa range
the brand behind the original designer reusable bag has released its latest collection inspired by delicate floral and lace patterns.
envirosax’s rosa bags have been a hit with both retailers and customers with the red design particularly popular because of its christmas look.
“opulent detail is reflected in the prints,” says ceo belinda coker. “in addition to featuring the beauty of roses in our line, rosa was also inspired by a bit of spanish culture for a hint of sensuality.”
usually purchased by women in the 30-60 year age group, the rosa bags come in five designs and encourage consumers to ditch plastic shopping bags for a stylish, reusable alternative.
“reusable bags have spread considerably across the globe in the seven years envirosax started the trend with fashionable prints on such a practical item,” says australia and new zealand general manager kristy zenk. “the fact that the designs are absolutely beautiful has accelerated the practice of ‘bringing your own bag’ because people love to use them and they are so easy to carry in your handbag.
“also, various places in australia and across the globe continue to ban the use of the one-use plastic bags, so that certainly helps. these places include darwin, canberra and overseas it has recently been italy and san paolo in brazil.”