Global toy company acquires Big Balloon
Continuing its global expansion, Jazwares has taken over Aussie toy distributor Big Balloon.
Big Balloon has been a key player in the 1.7 billion Australian toy industry for more than 12 years, so the acquisition is great investment in Jazwares’ future global growth, says Judd Zebersky, founder and CEO of Jazwares.
“Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers,” he explains.
Jazwares and Big Balloon are no strangers, having successfully worked together for eight years.
“We will build on that foundation to further strengthen local relationships with established global licensing partners, providing a closer connection to the end consumer,” adds Arthur Ferreira, senior vice president of international sales and marketing.
“And we will continue to work closely with our third-party distribution partners around the world to consistently deliver excellent results.”
Big Balloon co-founder, Chris Loverso, will serve as managing director of Jazwares Australia.
“The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses,” he enthuses.
“As team members, not just partners, we will be able to add our extensive experience and expertise in the Australian marketplace to add value and continue to grow the market-leading Jazwares brands and the long-serving partners we proudly represent in Australia.”