Holiday launches South Pacific inspired collection
customers will be transported to a tropical destination with holiday’s new high summer range which was inspired by a ‘boho islander’ look.
founder rayna hooper says this castaway feel is reflected in the prints and colours used in products including clothing, bedding, cushions, handbags and scarves.
“the tonga and summer punch prints transport you to the islands of the south pacific and feature the balmy palettes of ocean blue, sunset, warm frappe, feather, indigo and hot jacaranda,” she says.
“holiday’s mantra is … ‘celebrate life… and make everyday a holiday’. our high summer collection continues to embody this philosophy. relaxed, fun, flirty and eminently wearable the lifestyle range is so easy to integrate in your everyday life…. but wearing and living with it feels like sipping a piña colada by the pool.”
this collection has a stronger focus on colours than past ranges and for the first time adds hats and sunglasses to the holiday staple.
the holiday high summer range is already attracting interest and is still available for retailers to order.
“we were overwhelmed with orders for this range and it has far exceeded previous collections. great pricing and an increasing fan club for the holiday brand has made this a great volume seller for retailers,” adds hooper.