Home and lifestyle brand Kollab launches
Two mothers have teamed up to fill a gap in the market for stylish products that make life easier by launching their brand, Kollab, at Life Instyle Melbourne.
Jessica and Hayley met when their daughters started school and both found a need for big bags to cart everything a family needs when out and about. Both have backgrounds in business related fields.
“We both recognised a gap in the market for every day travelling bags as well as other items that we needed like a stylish placemat that can be wiped clean,” says Hayley. “As we spend a lot of time together we thought we could develop a brand together that can accommodate our needs. We love fashion, food and the home and thought it’s the best category for us. We feel that we know what women like us need.”
Kollab’s launch range includes insulated bags and carry bags in various sizes and aprons, napkins, placemats and tea towels. There are five signature designs as well as a print by Ourlieu.
“Lauri from Ourlieu has created an iconic brand designing and producing incredible textiles. So as part of our first collection one of Lauri’s iconic designs features across our range of products. Our plan is to collaborate with a designer or artist for each collection alongside our own designs.”
After a successful launch at its first trade show Kollab will follow up their debut range with a palm tree design for Christmas and is developing a bathroom collection.
“We are all about functionality, design and keeping things simple,” adds Hayley.