A new generation of children will be able to have both a toy and a functional musical instrument when Kaleidoscope brings the Schoenhut brand back to Australia at the Melbourne Reed Gift Fair this August.
The local wholesaler took a break from distributing it locally to keep its product offering fresh but have signed on again because of strong demand for real musical instruments for kids.
“We had sold a good quantity of these fantastic products to potential families with our initial launch a number of years ago,” says Jos Benner, Kaleidoscope, managing director. “The Schoenhut product range is of such high quality, we found most families did not need more than one; they are not throw-away items. The relaunch is to introduce Schoenhut to the ‘next generation’.”
Five Schoenhut products will be available including a baby grand piano with a full two and a half octave range and an acoustic guitar.
“The Schoenhut products are real musical instruments and are properly tuned. The pianos produce sound with the iconic Schoenhut rod and hammer mechanic, which employs traditional hammers to hit metal rods to produce the desired sound. The piano keys are also the same size and hand span as a full sized piano. These features make the Schoenhut pianos a perfect first musical instrument as children can easily transition to a full sized piano when older.
“The acoustic guitars are sized appropriately for children and are real guitars. The guitars are also designed to be a child’s first instrument as children can successfully transition to a full-sized guitar when older.”
Kaleidoscope is looking forward to the gift fair and catching up with clients. It has already received a strong reaction to the relaunch of Schoenhut products.
“We have received an overall positive attitude among our retailer base and the response has resulted in plenty of forward orders in anticipation of our up-coming shipment.”
