Kimochis wins Toys’R’Us award
a plush toy that helps children learn how to express their emotions has been voted the most innovative toy 2011 at the toys’r’us annual conference.
the award is the second for kimochis, which was awarded best educational toy in 2010 despite only being launched in australia two years ago.
director hilary friedland says it was an honour to win the accolade.
“we are all so passionate about kimochis as an educational toy and the positive impact we’re having on school aged children and it’s always exciting when others get what we’re trying to do,” she says.
“for a toy with a purpose, one designed to get kids communicating with their parents, their teachers or their peers, we place enormous value on the acknowledgment.”
she believes voters picked the product, which comes in a range of characters with feelings, for the title because it is simple, yet effective.
“whilst collectables are tremendously popular, i think forward-thinking retailers like toys’r’us see the enormous potential of an educational toy like kimochis.
“the voting staff were all so excited about how kimochis can change a culture to get our kids talking about what’s going on, rather than numbing out and switching off, or acting out inappropriately. for a toy with no flashing lights or batteries, most innovative really reflects the unique educational scope of this range of toys and books,” she explains.