New kids fashion label launched
a children’s clothing brand offering garments made in australia using 100 per cent organic cotton has launched its online boutique and is looking for wholesale clients.
master and miss was created by liane shannon when she couldn’t find fashionable organic baby clothes after her daughter emma was born.
“sewing and making clothes have always been a part of my life,” she says. “my earliest memories are of my mother at her sewing machine making clothes for our family and just like her i’ve always enjoyed making and designing clothes myself.
“when emma was born one of the first things i wanted to do was begin making her unique fashionable clothes, using materials that would be sensitive to her newborn skin.”
fashion pieces range from size 0000 to size five and include baby blankets and girls dresses.
shannon says it was important for her to create something that would not only be good for kids but the environment and local economy as well.
“we wanted to tick as many boxes as possible including 100 per cent organic, fair trade, sweatshop free and australian made. of course clothing that was fashionable, comfortable to wear and well priced were also critical considerations incorporated into development of the range.
“it was really important to us to differentiate ourselves from all the children’s brands currently being imported into australia. our customers can be assured that every time they purchase a master and miss garment, they are supporting the australian economy and keeping australians employed.”
prior to this year master and miss was sold at markets but is now stocked at the brand’s own online store as well as three other e-tailers. a couple of pieces are stocked by kids style hub in hawthorn but the goal for 2012 is to get the label as much exposure as possible and into more bricks and mortar stores as well as online.
“we’ve been overwhelmed by the positive response to master and miss from both retailers and online customers. our label provides retailers with a good story to tell and they naturally find it very easy to sell an australian made organic garment over an imported one when they’re retailing at more or less the same price,” shannon adds.