Perfect match for jewellery brand Medley and fashion label Nique
Brisbane-based Medley Jewellery’s best-selling styles are now stocked in Nique’s online and physical stores across Australia.
Both Medley and Nique have a strong focus on creating a circular economy through design and materials and having inclusivity as a key brand pillar, which is correlated through Nique’s GenderU range, a great accompaniment to Medley’s Unisex range.
“Nique is the epitome of modern, minimalist fashion, so when the opportunity arose for them to become a Medley stockist, we jumped at it,” enthuses head of Medley, Amber Hodgman.
“We think that by allowing Nique’s customers to see Medley up close and personal it will allow them to find the perfect jewellery pairing, both in style and values, to their Nique outfits.”
According to TheRoundup.org, consumers are becoming increasingly mindful of shopping for conscious styles, with sustainable products contributing a 33 per cent share of global market growth.
Like Medley, Nique uses sustainable materials to create ethical and purpose driven pieces. In addition to this, with the growing inclusivity of the fashion industry showcasing gender-fluid fashion, Medley noticed a shift in its customer’s buying behaviour, which inspired the company to introduce a unisex range with existing Medley styles in February 2023 and has since started designing jewellery specifically for unisex wearability.
Nique has been showcasing gender fluid styles since 2019, making Medley the perfect paring for its GenderU range.
“The launch of a distinct unisex range was a natural progression for the brand,” says Nique’s creative director, Nadia Jones.
“We were inspired by our customers and the way they shop Nique—men are drawn to our women’s trousers and women to our men’s shirts. They are naturally gender fluid and know what suits them irrelevant of how we have designed the collection.”