yipose trading company has launched the latest range for its pink poppy brand, butterfly essentials.
the collection features six products including a classic hard handbag, matching coin purse and memory game.
the wholesaler plans to release new additions to the design once a year as they are a known strong seller.
“we tend to launch this theme only once a year around this time,” says product and design manager jennifer potter. “it’s a popular theme our retailers cannot resist during these tougher retail months.”
it is a timely release for yipose with butterflies proving to be a strong design motif across a variety of products and demographics. however, this particular range is aimed at girls aged three to seven.
“i think with butterflies they carry almost a sense of magic. butterflies have such a short life, their beauty enraptured for such a short time.”
