Manufacturer and distributor of home beverage carbonation systems, SodaStream International, has appointed actress Scarlett Johansson as its first-ever global brand ambassador with the high profile star becoming the face of a new marketing campaign.
The company is confident that in her role as global ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” states Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honoured to have her join our team.”
Tony winner and four-time Golden Globe nominee Johansson says she has loved sparkling water since she was a little kid, which led her to discover SodaStream.
“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” says Johansson. “I believe being healthy is about commitment, determination, and self-empowerment and the company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world.”
SodaStream enables consumers to create their own carbonated beverages at home with easy-to-use, fun ways to enjoy better-for-you, better-for-the-environment bubbly beverages. Soda mixes are available in over 100 flavours and come with a re-usable bottle.
The multi-year partnership will kick off when the first SodaStream ad premieres during the Super Bowl on Sunday February 2.
