The Sticker Family reaches 2 million stickers
a business selling family themed bumper stickers which began trading at school fetes and markets in 2009 has now sold more than two million products in australia.
the sticker family – owned and operated by gold coast husband and wife team phil barham and wife monica liebnow – reached the milestone late last year.
barham spotted the idea overseas and with liebnow’s background as a graphic designer the couple came up with an australian range of stickers.
the autobarn/autopro group was the sticker family’s first national retailer; it is now stocked in 750 locations including toyshops, newsagents and giftware chains.
international markets are also taking interest with the stickers gaining a following in new zealand, japan, south africa, singapore, canada, denmark, germany, the netherlands, israel and the united kingdom.
“nearly every waking hour is spent working on the business at the moment to keep up with the workload,” monica says. “honestly, it was never our intention to turn this into a big business. the appeal was always in having something phil and i could do together, after hours, and was a bit of fun.”
“there was no way we would have foreseen it becoming our main business and going international,” phil says. “it has been a rollercoaster ride and we’ve been amazed just how quickly it has grown. we are both so grateful for this opportunity.”
my family sticker characters are simple child-like stick figures in white with a clear background and range from golf-playing dads to pets. consumers pick the design which best represents their family.