Unifly Travel Accessories expands with move into wholesaling
After filling a gap in the market for stylish yet practical travel wallets, Unifly Travel Accessories has added a wholesale arm to the business to provide retailers with a unique offering.
The brand’s signature product is the travel clutch – a purse and travel wallet in one. It has A4 width compartments with space for boarding pass, credit cards and passports as well as a see through zip pocket for a phone or USB flash drive.
“Unifly products are designed by [me], so the main thing that makes them special is that they are designed by a traveller for travellers,” says Claire Owen, Unifly owner and designer. “The travel clutch wallet is the hero in the range, as it’s a travel wallet and clutch purse in one, so you’re minimising the pieces you need when you’re travelling.”
Owen first supplied her products to selected stores before a major push into the gift industry at the Reed Gift Fairs Sydney September show. She says the Christmas buying season was the perfect time to launch as it’s when retailers are looking for new products at good price points.
“The September fair was certainly a positive step for us. Retailers loved that I actually designed the products myself especially for the fashion travel market with the colours certainly on trend. They also loved meeting the person that started the brand and said they were happy with the retail margins.”
Unifly also offers passport covers, luggage tags and essential travel kits. New pieces will be added next season with two different price points, but the best-sellers in the current range will remain available.
“Unifly reflects the journey of the new traveller; dynamic, connected and informed jet setters, who desire products which are beautiful as well as provide great performance. We bring you original travel inspired designs. Gaining inspiration from my own travel experiences I have sought to design products that are stylish, affordable and have a purpose,” adds Owen.